In every recruitment appeal, volunteers must quickly and easily get the answers to their burning questions, no matter how brief the posting. Don’t make them work hard to get this information, or you’ll risk losing them before you’re even started.
Tag Archives | nonprofit communications
The public now expects to access information at any time of the day or night. Are nonprofit organizations ready to deliver? Not all, not yet, but it’s an imperative.
The more I work with nonprofits trying to get the word out about what they do and what they need, the more I realize that the good old-fashioned news release has become obsolete. So, ditch it…instead of spending time trying to court the mainstrem media, generate your own buzz by focusing all of your energy on promoting positive word of mouth marketing.
Tired of your ho-hum materials? No worries. There’s an amazing group of talented shutter bugs out there who are ready to help. Check out Flickr. It’s not just a site for sharing pics with your friends and family. It’s a powerful database of images that are crowdsourced from people across the globe.