If you’re like most organizations, your most effective volunteer recruitment method is word-of-mouth referrals. However, that may only tell you half the story. Recommendations from friends, family and volunteer fans may be how people learn […]
Tag Archives | Nonprofit marketing
To help nonprofit leaders better persuade others to support their missions, I’ve been studying what motivates human behavior, more specifically what motivates us to switch direction, away from our well-worn path toward something new.
In every recruitment appeal, volunteers must quickly and easily get the answers to their burning questions, no matter how brief the posting. Don’t make them work hard to get this information, or you’ll risk losing them before you’re even started.
Tired of your ho-hum materials? No worries. There’s an amazing group of talented shutter bugs out there who are ready to help. Check out Flickr. It’s not just a site for sharing pics with your friends and family. It’s a powerful database of images that are crowdsourced from people across the globe.